Founded by Scientific Research

Dr. J. Sutton-Parker, PhD, MBA

Many sustainable IT consulting organisations claim to be experts, although almost all suffer from a lack of scientific validation. Px3 is unique in the field of information technology (IT) carbon footprint calculation, reporting and strategic modelling.

Founded upon more than a decade of PhD and scientific research conducted with the University of Warwick (computer science), University of Cumbria (sustainability) and Warwick Business School (sustainability), all of our research data, methodologies, findings and applications are peer reviewed and validated by science.

Our CEO, Dr. Justin Sutton-Parker is a Research Fellow with the University of Warwick and conducts global IT GHG impact research projects. Publishing articles regularly in leading scientific journals, the findings advance and influence global IT manufacturing, procurement and user behaviours designed to reduce the carbon footprint of IT.

Leading the Way in Sustainable IT

Besides working with commercial and public sector companies globally, Px3 conducts ground breaking sustainable IT research and modelling for the world’s leading technology and eco-certification companies.

As an example, Dr. Sutton-Parker was first to discover and validate that Chrome OS uses less electricity than comparative operating systems and that Chrome OS Flex drives device lifespan extension. Google uses this as the foundation for its global sustainable end user computing strategy and the impact can be visualised in our strategic sustainable IT modelling tools.

Similarly, Px3 is the first company in the world to create an application that compares end user computing device carbon footprints using dynamic inputs such as where the device will be used and for how long. Adopted by numerous organisations including the UK Government, the Dynamic Carbon Footprint application enables sustainability as a criterion to be included when selecting new or remanufactured computers.

Driving Responsible IT Consumption

The Px3 mission is not profit related but focused on the planet. By ensuring our customers can calculate their current end user computing carbon footprint and model and adopt future sustainable IT strategies we are driving responsible consumption.

Together we will cumulatively abate 10,000,000 kgCO2e of GHG emissions every year via the diffusion of sustainable IT. By doing so, by 2035, carbon requiring the photosynthesis of 250,000 acres of forest will no longer enter our atmosphere. In context, that’s a forest equivalent to 3.9m tennis courts.

Climate Action Case Studies

Both climate change and legislation are compelling organisations all over the world to examine GHG emissions sources. End user computing generates over 1% of global GHG emissions and as such represents an opportunity for significant abatement. With over 450m new end user computing devices produced each year, its time for organisations to question the way they select and use notebooks, desktops and tablets.

Px3 ‘s unique portfolio of sustainable IT calculation, modelling and selection applications enable organisations to look beyond box ticking exercises and to take genuine climate action.

Royal Borough of Kingston and Sutton Council Case Study

As an example, today a company can select a notebook that meets both energy efficiency and eco-labelling criteria. This theoretically means they are compliant with sustainable procurement legislation. However, such devices can be responsible for 5 times the carbon footprint of a more sustainable option.

Yet without available data IT and procurement teams are often making decisions that increase IT GHG emissions.

Using Px3 online applications stakeholders can swiftly measure existing carbon footprints and identify strategies and devices that will drive down both supply chain and use-phase GHG emissions in both the short and long term.