Sustainability: Science for Change vs Greenwash

How greenwash, politics, fake news and all manner of distractions have a corrosive effect on genuine attempts to drive change.

“It’s the economy, stupid” was a phrase used by James Carville, a strategist in Bill Clinton’s 1992 presidential campaign, intended to keep the campaign’s workers’ focus on a simple, controlled message.  It worked and the phrase entered political and marketing textbooks.

Today we could try to focus minds on the issue of climate change with a phrase like “it’s sustainability, stupid” but it is less likely to be so readily adopted, as the world has fortunately become a rather kinder place, at least linguistically.  If we take a look at the origins of the word, however, we might get a different perspective.

Enter the Stupidus….

A “stupidus” was a mimic playing a role in the classical Roman theatre, along with the scurra (giving us scurrilous) and moriones (moron).  The stupidus (also known as a “parasitus” – one who eats from another’s table) was a masked comic who would copy the lead actor but spice up the performance with obscene gestures and language to distract and amuse the audience.  

And here we have the issue.

The science around sustainability should be the main event, whether that’s the facts around global heating as a critical issue, the contribution of various factors like fossil fuels or the need for transparent progress tracking and carbon accounting.  The underlying science should be clear, tested, peer-reviewed, professional and rigorous.  Because if it is then anyone presented with the resulting facts should react accordingly, right? 

However, like the Romans, we have the stupidus distracting us from the genuine content.

Peering Behind the Greenwash

At a recent supplier event I toured the sponsor exhibition hall and spotted multiple stands displaying “green” claims.  Some featured bland “protect the planet” statements, others proudly displayed a sub-set of the UN SDG logos.  None of the otherwise perfectly capable personnel on the stands could explain what actual, practical and measurable environmental benefit their products and services delivered, although reduced paper use and printing was the most credible (if still rather tenuous) response. 

To any claims of benefits, I asked my simple science question – “Have you actually measured the carbon footprint of the whole process, including all its component elements, before and after?  Because if not, you might have actually made things worse…..”.  This was met with a mixture of confusion and polite dismissal.  “Of course not – does anyone actually do that?” 

This is the very essence of poisonous, content-free greenwash.

And Then There’s Politics

Another prime case where we see stupidus plying their distractive trade is politics.  Naively we would expect our policy makers and leaders to be considering what is best at least for our countries, if not for the wider world.

The rise of populist politicians has encouraged the dissemination of fake news and environmental scepticism in favour of short-term economic benefits.

To add to a veritable plague of short-term thinking we’ve also seen economic pressures and energy concerns cause more and more countries to question their commitments to reductions in the use of fossil fuels and consequently  the SDG goals and climate pledges.

The current competition to become UK Prime Minister is a case in point, with all the candidates at one point seeming to appeal to a right-wing sub-section of the electorate with promises to abandon Net Zero targets and roll-back on “green” levies and taxes. Fortunately those positions were reversed, but the threat remains.

We saw a brief glimmer of positivity regarding science during the pandemic when actual scientists took centre stage both in terms of public briefings and the race to develop and deliver vaccines at unprecedented speed.

All too quickly though, the principled environmental message (that we can and should lead the way on promoting sustainable practices and technology) is being sacrificed in favour of short-term political ambition through a very obvious pitch to the baser instincts of the audience, while our nightly news reports are filled with record temperatures, drought and floods.

Countering the Negative Impacts

Now it’s debatable which is worse;  the corrosive long-term impact of greenwash, the delays created by short-term political thinking, the shadowy influence of political lobbying on behalf of the fossil fuel industry or poison introduced by fake science and news discrediting the genuine content. 

Ultimately the main issue is that the genuine science and informed opinion become obscured, diluted or just lost in a fog of false claims and vested self-interest.

What’s needed is genuine, independent science-based metrics which can be held up to any external scrutiny.  From an organisational perspective we’ve seen the emergence of a number of projects and certifications (Ecovadis, CDP and Science Based Targets are examples).  

The more these genuine, transparent and objective metrics can be used, the stronger the urge for action through investment groups and ESG will be.  Where objective metrics take centre stage it’s hard for the stupidus to distract us.

Building a Science and Research-Based Business

At Px3 we’re lucky enough to have a research scientist as our CEO.  Not only that, we have one who has dedicated his time, research and indeed his career to understanding and promoting the sustainability of information technology.  That makes our product development and marketing very clear in terms of its focus and honesty.

Not all company lines are as easily drawn and I fully appreciate the temptation to start grabbing for green tag lines to boost marketing campaigns, but be assured – there’s no USP or customer loyalty in greenwash.

What our customers want from us is typically something significantly more substantial – independent, science-based metrics for decision making around ICT.  This is particularly true as organisations start to look beyond the initial Scope 2 (energy  consumed) and into Scope 3 (embodied carbon, travel, commuting and supply chain).  So that combined view is what we spend our time investigating and creating.

The process of calculating the consolidated ICT baseline, then mapping the “hotspots” (places, devices, roles or functions) and mapping out what an alternative near-future could look like, illustrated above, is both eye-opening and deeply satisfying.


Ultimately we judge our success as a business by the difference we make to (and through) our customers in terms of emissions reduction.

We’re not in any way suggesting that sustainability is the only metric for decision-making, or even the most important one, yet, for most organisations.  Only that it should be up there along with cost and risk (which includes security and reliability) and linked to user experience.

So our use and promotion of science and research is specifically to cut through the performance of the stupidus and instead present a very clear and easily understood set of metrics that change behaviours.  Because that’s what science should achieve. For more information on how Px3 use science to drive genuine improvements in sustainability  please visit or main site or contact us to find out more.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

Why Measuring Carbon Footprint is Step 1 on the Path to Net Zero for IT

In charge of IT?  Working to KPIs around cost, availability and performance? Chances are someone (it may be your customers, staff, investors or other stakeholders) will shortly be asking you for some new metrics – about your departments Carbon Footprint.

Here’s a starter set of three to benchmark against……

  • What are your total IT GHG emissions for the year?
  • What’s the trend – is it going up, or down?
  • Which of your devices are the most polluting?

And if those are the first set of questions, the next set may be even more of a challenge:

  • Can we generate a heat map for IT emissions across the organisation?
  • How do we benchmark new proposals from suppliers and vendors?
  • What happens to our emissions reporting if we move some workloads from our DCs to the cloud?
  • How do you account for the emissions of staff using your equipment at home?
  • What’s your strategy to get to Net Zero for IT?

We can help. At Px3 Our mission is to help organisations to reduce their carbon footprint.  That’s all we do. 

Working with us you get a detailed, granular and accurate picture of your organisation’s emissions using science-based measurements. 

Crucially for effective planning and decision making we can help you identify the hot-spots and problem areas. Equally importantly we’ll help you define your strategy and prioritise your Net Zero action plan by modelling the potential reductions you could make on your current emissions (and Scope 2 & 3 reporting) by:

  • Swapping some out some of your devices for lower-energy models
  • Moving some workloads to the cloud
  • Changing working patterns and commuting
  • Extending device refresh cycles

If you want to make the analysis easier for your audience to understand, we’ll also give you the figures in graphical form, using simple metrics that are familiar to everyone, like car miles travelled or acres of forest needed to remove the pollution.

You can also be reassured that we are fully independent specialists, using analytical tools and science-based measurements developed during our PhD research with Warwick University and Warwick Business School.

Your journey to Net Zero needs to start soon – so begin with a clear understanding of where you are today and which changes will have the biggest impact.

Want to find out more? – simply fill in our contact form and we’ll arrange a suitable time for an online demonstration of our Net Zero roadmap planning and modelling service.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

Are Vampires & Zombies a Genuine Threat to the Planet?

OK – let’s be clear, we’re not talking mythical monsters here, but two largely unseen and often unmeasured consumers of power and resources.  Even if they don’t live up to the ravenous reputations of their movie counterparts, in this post we look at why zombies and vampires are serious considerations for IT sustainability and climate change.

Vampires have been around in film for almost exactly one hundred years (Nosferatu was released in 1922), with the first zombie film (White Zombie) appearing 10 years later.  Yes, no apologies, if I had a mastermind topic it would be early horror films.  But how do these mythical creatures relate to IT and sustainability?  Let’s look at them in turn.

What Exactly are the Vampires Sucking?

A “Vampire device” is one which draws power from the grid even when it is in standby or powered down.  And by device we don’t just mean a computer or datacentre “server”.  Phone chargers, power adapters, battery packs, basically anything that is plugged into sockets may be draining valuable energy.

How big an issue is this? 

Some estimates put power loss to vampire devices as high as 20% of total consumption.  EU legislation (Regulation No 1275/2008) came into force in January 2010 ensuring that electrical products have a standby mode and restricting their power “draw” to 1 watt.  This was subsequently halved to 0.5 Watts in 2013.  The EU estimates that these measures have saved 35.5 TWh per year, equivalent to the annual energy consumption of Romania. This has saved EU consumers €25 billion per year and more importantly removed 39 Mt of CO2 emissions.

So is the problem sorted?

Not quite.  The legislation is different for “networked” devices, i.e. those connected by wires or Wi-Fi to a network, including the internet.   These still have to go into standby mode, but can consume significantly higher amounts of energy. Networked devices include computers (tablets, laptops and PCs) televisions and decoders, printers, game consoles and modems.

The scope also includes devices which are connected together, so an external monitor or a printer are networked devices, even if only connected to a device via a cable.

Since January 2017 networked devices in standby mode must not consume more than 3 to 12 Watts depending on the product, reduced from 20 to 80 Watts previously. The upper power range is reserved for devices with “High Network Availability” (HiNA) functionality, typically networking equipment such as routers and switches. 

This legislative decrease is estimated to have saved an additional 36-38 TWh, but the fact is that businesses and homes contain an ever-increasing number of networked  devices which are still consuming significant amounts of power.

What to do about the Vampires?

We need to consider “standby” features (time to enter standby and passive power consumption) as well as “active” power draw when making personal and business purchasing decisions, particularly for our end user computing (PCs, laptops and tablets) and networking devices.

While the legislation sets out the upper limits of what is acceptable, it is the purchaser who determines the direction of travel for manufacturers.

We also need to get in the habit of unplugging those devices that don’t need to be in standby (including chargers and adapters), or else ensuring that they are connected to the mains via “smart” power strips that cut the power completely when not in use.

Powering down devices if they are not going to be used for more a few hours (e.g. overnight) makes good environmental and economic sense – and can help prolong the life of components, improve performance and ensure that system updates are regularly applied.  The boot up time of most devices is now so quick that the inconvenience of lost time is really very minor.

Checking that individual devices have the optimal power settings is also good practice and many infrastructure management tools can provide reports on the power profiles of individual devices to identify and target those with excessive consumption.

Px3 can help through our sustainability reports that identify these issues, profile devices and put their environmental impact into a context and format that people can easily understand.

Killing Zombies for Planet and Productivity

While Vampires are quietly drawing power from the grid in small amounts, zombies are a bit more aggressive.  They are physical or virtual devices which are switched on and consuming energy, but serving no useful purpose and providing no accessible resources. (Note that these are very different from the other type of zombies which are PCs and servers infected with malware used by criminals in spam and denial of service attacks).

How big an issue is this? 

Very significant.  One recent US study indicated that 25% of all physical and 30% of all virtual servers were “comatose” (not used for at least 6 months).  That equates  to over 10 million zombie servers worldwide, drawing 4 Gigawatts of power, wasting enough energy to power over a million homes, with obvious environmental and cost implications.

They are also a security risk, not to mention wasting valuable space, resources and licensing in enterprise data centres.

Even when they have been detected, removal is not as simple as a quick “head-shot”.  Just because a server has had no in-bound or out-bound connections for 11 months does not mean it isn’t used annually for a business-critical task. 

Why Do Zombies Exist?

It’s a simple fact that it is easier to purchase and install something than to manage it over a long period of time.  Servers which are associated with legacy applications or long-forgotten projects can simply become “part of the furniture”.  Normally they are only exposed during a major datacentre refresh or a move to the cloud, when the function of every physical and virtual device is being questioned.

Many older servers are also retained for specific tasks such as back up, for contingency or seasonal, peak workload tasks.

Do Zombies Exist in the Cloud?

Absolutely.  Zombies can exist and consume your resources just as easily in “someone else’s datacentre” as your own.

What to do about the Zombies?

Firstly, put the problem into business context. Remember that these devices, whether virtual or physical, are consuming energy, space and resources such as software licenses.  All of these have a cost to your organisation and the energy consumption in particular has a cost for the planet.

Somewhere within your toolset there should be a way to identify the scale of the problem by using:

  • Cloud workload management software
  • Server Analytics
  • Data centre infrastructure management (DCIM) tools
  • Configuration management database (CMDB)
  • Intelligent Power Distribution Units (PDUs)

Depending where you are on the on-premises / cloud spectrum there should be sufficient information from these sources to profile every server and determine whether it is fulfilling a useful function.  Remember that it as much about identifying connections and user access to data and resources (which may be very light touch) as it is about actual activity.

Zombie hunting is all about finding those resources that are seriously underutilised and either removing them entirely or consolidating them onto more efficient infrastructure, which may well be in the cloud.

When it is time to eradicate the menace, communication and change management processes will be needed to avoid business disruption and recriminations.

This is where Px3 can assist.  Putting your clean-up operation into your sustainability project means this is not just an IT housekeeping project, it’s also a corporate and environmental one.


While the names are the stuff of legend, the issues are ones of practicality.  We need to be more efficient and careful with our resources in order to improve the sustainability of IT.

That means making sustainability part of our purchasing decisions, operational and management practices and housekeeping.

The fact that these changes also typically reduce costs and improve efficiency means that there should be little resistance to an initiative from IT that benefits Planet, People and Productivity.

Px3 includes awareness workshops and sustainability webinars in our client engagement options.

Want to find out more? – join us for our upcoming webinar with Citrix, Royal Borough of Kingston & Sutton and Google on the 10th Feb – register here

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

What’s the Plan for Net Zero in 2050?

The UK’s Climate Change Committee has issued advice on the changes needed to meet the government’s 2050 target of reducing net carbon emissions to zero – but what does that mean for individuals and organisations?

Changes for the Citizen

In it’s Sixth Carbon Budget Report “The UK’s Path to Net Zero” the Climate Change Committee (CCC) identified some significant changes that all of us are likely to have to make if we want to live in a carbon neutral country. The committee identified that more than 50% of the planned emissions savings involve people and the choices they make.

Travel will become low-carbon by phasing out the internal combustion engine, at least in new cars and vans by the early 2030s. The amount we will fly remains contentious, particularly as there are no expectations in the report of reaching zero emissions for aviation by 2050.

Home Energy will be partly tackled by increasingly efficient devices, but we will need to shift away from natural gas to electricity and heat pumps for heating, a move that will require a massive investment (around £10k per older household) in much needed improvements in home insulation.

Diet and Food were always going to be controversial areas. The CCC has suggested a 20% cut in the consumption of red meat and dairy produce by 2030, increasing to 35% by 2050. It has also suggested a cut of 50% in food waste could be achieved.

Whether it’s flying less (if at all), changing our vehicles (new registrations this year are expected to be 10% electric including hybrid), wasting less or changing our diets, our personal journeys towards 2050 and Net-Zero have already started and are going to accelerate.

Changes for Organisations

Surface travel, buildings and energy supply have a significant share of of UK emissions (22%, 17% and 10% respectively). All private, public and third sector organisations will need to consider how emissions in these areas can be measured and reduced.

For most organisations reporting on energy consumption and progress on emissions reduction is now mandatory across Scope 1 (Direct emissions on site such as gas boilers and fleet vehicles), Scope 2 (Indirect emissions from electricity purchased and used) and Scope 3 (Indirect emissions from activities such as business travel and supply chain).

There are positive signs. We’ve seen from recent news how the impacts of Covid-19 have led to dramatic falls in emissions worldwide, but most significantly in the UK and France, where annual emissions are down 13% and 15% respectively. While some of this can be attributed to shut-down of industry, reductions in travel and work-based travel in particular would seem to be a major cause of the UK reduction.

Continuing the trend towards more flexible working arrangements is critical to meeting our 2050 targets as carefully consider how to balance the new world of work between pre and post Covid-19 worlds. This clearly has implications for the size and configuration of offices, as the use of these shifts from “every day” to “as required”. It’s likely that we will see greater emphasis on shared spaces, hot-desking and collaboration spaces and the technology to support this flexibility both in and away from the office becomes essential.

Despite the increasing use of sustainable energy we still need to consider the energy used by our works devices and datacentres. While we transition from our current mix to one largely free of fossil fuels (the CCC plan assumes fossil fuel supply emissions to be reduced by 75% by 2035 from 2018 levels) we will still be generating energy from fossil fuel for the foreseeable future.

That means we need to take steps to reduce power consumption wherever possible – with the added benefit of cost savings.

It’s these areas where Px3 focusses assessments – to measure the carbon footprint of ways of working, devices and datacentres and provide guidance on what can be changed, and what the benefits would be.


The CCC considered three likely scenarios: Headwinds (limited societal/behavioural change and innovation), Widespread Engagement (People and businesses are willing to make more changes to their behaviour, reducing the demand for the most high-carbon activities) and Widespread Innovation (Greater success in
reducing costs of low-carbon technologies, allowing more widespread electrification and a more resource and energy-efficient economy).

For those of us who can’t directly drive the innovation agenda, we need to focus on shifting from Headwinds to Widespread Engagement and making best use of resources. With the right data we can drive informed choices and all play our part in meeting these important and ambitious targets.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

And the “Word of the Year” for 2021 is….

Words are important indicators of what we are thinking and how we are feeling.  Recent Oxford English Dictionary “words of the year” suggest a growing public anxiety about the environment and the need for change, but do we need to change our way of thinking to actually drive different outcomes?

2020: Too Complex for a Single Word

In November 2020 the Oxford English Dictionary officially gave up on having just one “Word of the Year“, citing the unprecedented changes in attitudes and circumstances. Read more here

With some words (notably “pandemic”) increasing in usage by more than 57,000% over previous years you could be forgiven for hoping that 2021 might lead us into calmer waters.  That would be a mistake. There are significant trends in those lists of words that have not gone away.

As an example, the 2019 OED word of the year was “climate-change”.  In 2018 it was “toxic”.  “Carbon-neutral” and “carbon-footprint” featured in 2007 (UK) and 2006 (US) respectively.  In fact after the seemingly trivial early years commencing in 2004 with “chav”, followed by “sudoku” and “bovvered”, words relating to the environment, government, protest, society and economics have dominated the list.

What’s notable though is that the words typically relate to issues, not solutions.  They are what concerns us, not what we are doing about it.

Customer-Led Thinking

Our response to these issues and concerns can be orthodox (assume that a combination of policy, economics, society and science will sort everything out) or heterodox (decide that some of those institutions are built on flawed, self-interested or even destructive principals, so require more radical change and re-alignment).  

This latter mode is associated with disruptive economic theories and their implications for ecology and society, which will be covered in later blogs, but for now let’s consider where heterodox thinking might take us, starting with some assumptions:

  1. Changing individual behaviour is critical to becoming more sustainable – in particular our direct and indirect consumption of raw materials and our attitude to waste.
  2. People are social and their behaviour, driven by a complex interaction of things that change rapidly (influences and opinions) and those that change slowly if at all (habits, culture, traditions and beliefs), is not entirely rational or predictable.
  3. Socio-economic factors which affect behaviour are complex, evolving and heavily influenced by policy, media and by highly visible brands or individuals perceived to have particular knowledge or resonance.
  4. Our current focus on having “more”, “new”, “latest” and “best” is accelerating already unsustainable resource use, emissions and e-waste to landfill

While orthodox thinking on sustainability might lead us towards socio-economic factors (such as taxation or celebrity green ambassadors) to drive change, heterodox thinking suggests that this will be ineffective because of embedded self-interests in the systems. Instead it inclines us towards giving the individual direct feedback on their personal impact and encouraging “flood up” from the consumer rather than “trickle down” from the influencer.

Breaking the Habit

It’s not by chance that businesses often refer to the public as either “customers” (those who purchase from habit, i.e. by custom) or as “consumers”.

If we can build on the undoubted concern with a very real illustration of what an individual’s footprint is like, how it can be reduced and what it means for the planet  we can begin to drive more positive engagement at the heart of the problem – the person making the decision on whether and what to buy.

This is exactly the model we use at Px3 with our carbon footprint assessments for organisations; measure, inform through illustration, then use real, contextualised information to identify and encourage change.

And crucially when people’s decisions change, then their purchasing and voting powers flow upwards to influence those who govern them, supply them and market to them.  If we increase knowledge and accountability we cut through the greenwash and self-interest to something that needs to be proved in order to be true. And the media have become increasingly willing to expose forces that seek to undermine change in their own self interest, such as the recent dubiously-sourced report on electric vehicles.

Reducing raw materials use, packaging, distribution and waste, while also increasing longevity, options for repair, upgrade and re-purposing should all become the default, simply because an informed buyer (whether personal or corporate procurement) will demand those as a minimum.


In 2021 we need alternative, heterodox thinking to turn the existing influencer model on its head. 

No longer should brands determine what is on-trend and encourage us to want ever increasing output through endorsement and advertising.  Instead an increasingly sceptical public should be encouraged to ask why something needs to be replaced rather than repaired and to hold those disposable elements of the market in contempt as no longer fit for purpose.

Maybe “heterodox” is unlikely to top the list in 2021, but if we can reverse the influence then the compound word of the year could be “customer-led”.

And even if we can’t achieve that milestone, if you want to be a leading brand in 2021, your green credentials had better stand up to external audit because there’s going to be a lot more questions and scrutiny from an increasingly sceptical public.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

“They” is the Problem – The Psychology of Climate Change

While climate change is often presented as a scientific, political or even economic issue, there are some elements of it that are mostly about people.  Indeed the middle “P” of Px3 (Planet, People & Productivity) is there for precisely this reason.  If we want to make positive changes we need to consider the factors that drive change or cause inertia.

In this post I want to consider three aspects of human “cognitive” and sociological behaviour that go some way to explain how we got ourselves into this situation and what we need to change to resolve it.  I’ve presented these as simple statements, all open to challenge and debate, which I believe underlie our current threat to the environment.

Out / In Grouping – We tend to feel less positively about people when we assign them groups to which we don’t belong and vice versa (also known as “othering”)

Dissonance / Consonance – We are able to hold two or more contradictory ideas at the same time, but suffer some mental discomfort as a result and may make choices that seem illogical to ease this feeling

External / Internal Attribution – We vary in our perception of how much each of us is actually in control and therefore able to achieve or affect particular outcomes

The Issue

The Venn diagram below shows the interactions of the negative aspects of the three behaviours.  At this end of the spectrum we hold an expectation that someone else (politicians or scientists) will be responsible for resolving all the problems, that someone else (other nations or cultures) is causing them and that despite our concerns we have no actual role to play or potential to change the situation.

James Lovelock in his excellent 2019 work Novacene describes humans as “fissiparous”, meaning prone to dividing, fracturing and splitting apart.  For me this is the corner stone of the problem.  If I perceive that They are not changing, then neither will I.  If They have the authority and power when I do not, then clearly They have the responsibility for change.  And why should I be inconvenienced or go without when They are not and do not.  

It doesn’t take much to bring out this aspect of our natures.  We naturally identify as a group by identifying another group who are not like us or we imagine oppose or threaten us.  We see this demonstrated in distrust of scientists and politicians, often aggravated by social media that thrives on instant gratification and closed, self-reinforcing feedback loops.

This “othering” is particularly damaging as it allows us to think and behave in ways which otherwise we and our society would consider totally unacceptable.  From a climate change perspective this is highly concerning.  If we cannot have a truly common cause because THEY are part of it, or are actively working against it, we will not succeed.  Like the pandemic, the problem is global and unless the cure is global, it will not go away.

At best this promotes inertia and inactivity.  As climate related stress increases, however, we are likely to see this “othering” and dissociation leading to negative, even aggressive behaviours.  At the same time the increasing dissonance between our concern for the environment and our unwillingness to change key aspects of our own behaviour has serious impacts on mental health and wellbeing.

Like many psychological and societal issues we find source of the problems lie in learned behaviour, reinforcement and short-term gratification.  Our immediate pleasure from buying exceeds our guilt at both the cost and the environmental impacts of manufacture, distribution, use and disposal, mostly because they are never quantified.

The Resolution

If we were continually advised of these facts, updated on options and their impact and guided to make better choices, our position on these key metrics is more likely to change.  There are moves to do this around ethical shopping sites and initiatives to develop lower-impact and more circular economies which provide us with not just more information and feedback but also with practical ways to “green” our behaviours.

So if we are going to follow a more sustainable path then we need regular information and positive responses, either from others or ourselves, in order to persevere.  We need sufficient stimulus to overcome the inertia, followed by continual reinforcement to maintain the behaviours.

There are possibilities to expose some of the hidden environmental costs of our purchasing and activities through new technology such as blockchain that is able to track the impact of every element of a product or service through its digital footprint, but this has yet to become established in mainstream transactions.

While this article is largely about the individual, this is exactly the approach we at Px3 take to driving change at a corporate level.  Only by measuring and visualising the actual carbon footprint of various areas and activities can we inform and make positive adjustments. While this is relatively easy to do at a building or site level, it’s much harder to analyse at a granular level, particularly when staff are mobile and the workforce is dispersed.

Critical to this is Agency, where the individual feels empowered to drive change not just at in their own behaviour but in a wider context through challenge, advocacy, social and political engagement.

The second Venn diagram presents the situation where the individual accepts responsibility for their own actions and for participation in the wider change process.  Removing the “THEY” element allows not only for the individual to become an agent of their own changes, it encourages active participation in the wider “WE”.

This is perhaps best illustrated by a typical customer engagement in which we measure the Scope 2 and 3 emissions associated with an IT service.  This involves looking at the clients embodied carbon of their existing devices, the power consumed in their day to day operation, their eventual disposal and the operation of their cloud or on-premises data centres.

After making recommendations around emissions reduction we are left with a “balance” that needs to be offset.  It’s no surprise that the most effective offsetting is in protecting and replanting in the most environmentally sensitive areas like the Amazon, but equally clients want to see action and impacts closer to home.  We share a planet, and we also share a country, a region and even a neighbourhood. Change is best delivered and accelerated by building resonance (making things matter) and developing consonance (common voice and purpose).

Balancing global and local is critical to motivating change and encouraging positive activities.  The more we can reduce the concept of THEY and encourage the positivity of WE, the better.   The more we can use science-based measurements to inform and encourage, the better able we are to encourage agency and common purpose, and thereby achieve positive outcomes.


 One thing that the study of psychology tells us is that when we change our thoughts and attitudes we change our relationship with ourselves and the world around us.  While we are certainly capable of being divisive and destructive we are also equally capable of being inclusive and creative.

We need to recognise and reject our temptations to identify THEY and encourage the I and WE.  Through the current pandemic we have the greatest shock to the system and opportunity to reset things for the better in the last half century. Arming ourselves with real data and encouraging positive change in every aspect of our work and personal lives has to be the answer.

How we respond to the challenge of defining our post-Covid-19 world in a more sustainable and inclusive manner will literally define our place in history and how WE are judged by future generations.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a self-assigned mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

Changing Our Thinking to Bridge the Climate Change Gap

Many organisations are feeling the pressure and urgency to “do something” to respond to the challenges of sustainability and climate change. But while we know there’s a gulf between where we are and where we should be – what should organisations actually do about it? In this article we present four areas in which new ways of thinking are needed and explore how changes to work and IT can help to help bridge the sustainability gap.

Our challenge when addressing climate change from an organisational perspective is that we need a significant change in behaviours at every level and across every function. We can actively encourage and support more sustainable behaviours, but if we genuinely want to achieve carbon neutrality by 2050 (or ideally 2030) then strategy, policy and process are going to need to change, not least in the area of Information Technology. IT is not just a significant contributor to greenhouse gas emissions, it is also a key enabler to new ways of working that can reduce our impact on the planet.

To be clear, what’s needed isn’t just a change by procurement to a more sustainable energy supplier. It also isn’t just about engaging a third party to offset our emissions or encouraging individual employees to behave more sustainably. The scale of the problem requires a strategic rethink, from every sector, every organisation and every function. In the sections below we examine four key topics which have the potential to provide a more wholistic view of the issues and options.

Lifecycle and Disposal

Let’s start with our attitude to “goods” in general and end user computing devices specifically. Traditionally our attitude has been to buy the best we can afford, use them until they become obsolete (typically 3 – 4 years) then dispose of them. Until recently we haven’t been under pressure to select devices which source their raw materials ethically or suppliers who run their manufacturing and distribution sustainably. While our disposal may have been compliant with waste regulations it has been some distance from any concept of a circular economy.

From a sustainability perspective we need to genuinely evaluate our suppliers environmental and ethical standards as key selection criteria. Choosing the right device in the first place is critical in terms of its energy, maintenance and options for upgrades. We also need to consider how to extend the lifecycle of the devices, spreading the “embodied” missions from manufacturing and distribution over as many years as possible.

As devices cease to be fit for their original purpose they can be extended by using a different, lighter operating system, by moving services to the cloud or by repurposing and redeploying the device, for example into education.

Attitude to Energy

It’s very easy for most of us to remain detached from our energy consumption and it’s environmental impact. We flick a switch, adjust a thermostat or power on a device and the power we need is simply there. We refer to this supply as a “utility” something we just use.

But of course our relationship with power is more complex. Even if we sign with a sustainable energy provider, our supply from the grid comes from many sources. No energy supplier can operate with zero impact on the environment, it’s just that some are much less impactful than others.

What’s needed is a rethink about energy away from that of a limitless commodity to one of a valuable, finite and even potentially scarce resource. We need to actively measure our energy use and seek to minimise it wherever possible. The good news is that reduced consumption reduces both emissions and costs, so the benefits are immediately apparent.

Workplaces become Workspaces

Not so long ago the world or work was very much about regular visits to one or more buildings. The daily “commute” was a fact of life for most employees, with only a small percentage regularly working the majority of their working week from other locations. The environmental impact of this behaviour, both from emissions and air pollution, is well documented.

Post Covid-19 the majority of us are now working a significant percentage of our time away from fixed places of work. While this has certainly reduced the number of journeys to work most people are making, it also has some negative consequences. Car use (as a percentage of journeys vs public transport) has increased. Employees working from home are consuming energy to heat homes as places of work, in a way that is significantly less efficient than sharing high-density shared office space.

We are also in danger of increased isolation, stress and a deteriorating work-life balance as our digital world threatens to overwhelm us, with work removed from the physical constraints of time that used to define our working day.

We need to adopt a wider view of the employee, their contribution and their role within the team. Humans don’t thrive as transactional work units, they thrive and contribute as part of a work “tribe” that values what they do. As our work becomes more remote and distributed, this team cultural glue becomes increasingly important to productivity and staff retention.

Profit, Planet & People

Our final area is probably the most challenging for many organisations. We have traditionally used a set of metrics that indicate success and those metrics are almost exclusively to do with money. Whether you look at market cap, EBITDA or market share there is little in those calculations that recognises environmental footprint or sustainability commitments.

What we are seeing, however, is an increasing focus on ESG (Environmental, Social, and Corporate Governance) from an investment and sourcing perspective. Research also indicates an increasing focus on company sustainability as a key motivator from younger employees entering the workforce.

It’s our opinion that strong environmental commitment and credentials will move rapidly from niche to mainstream driven by a combination of financial, fiduciary, compliance and HR pressures. Having an effective strategy in place that combines active energy reduction with a properly sourced ethical offsetting program showing measurable progress towards carbon neutrality will rapidly become the minimum acceptable standard.


Somewhat uniquely, challenging circumstances have given us a chance to stop and think about how we work. We have the opportunity to adopt new ways of working that can significantly reduce carbon emissions and slow the progress of climate change.

What’s needed is a new way of thinking about the world of work and our relationship with our staff, supply chain, stakeholders and the wider community. The more we can adopt sustainable, circular business practices across every facet of the organisation, the more we can reduce our impact and footprint on the planet.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a self-assigned mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

Time to Plan the Quickest Route to “Zero”…

As the pressure for climate action grows, organisations are starting to look at the changes needed to become carbon neutral.  Whether your chosen standard is PAS2060 or ISO14065 this means carrying out a detailed review not just of the energy your organisation uses in its premises, but also of its supply chain and ways of working.  In this regard IT services and work-based travel are significant contributors to both Scope 2 (energy used for work purposes) and Scope 3 (value chain and travel to/for work) emissions.  IT is also essential to establishing new and more sustainable ways of working.  In our latest article we look at how to plan for and deliver a more sustainable operation, and accelerate towards the goal of becoming carbon neutral.

So why a “route to zero” and why is our speed important?

In this case the route we’re talking about is the one for an organisation to become carbon neutral.  Why does this, and specifically the speed of it, matter?  At a global level our consumption of finite resources continues to increase far beyond the earth’s ability to replenish them.  The emissions and waste that this consumption creates are also accelerating significant and very negative changes to our environment. Every year we delay in meeting our carbon emissions reduction targets is another year of damage.

Earth Overshoot Day ( is a good way to illustrate the issue.  It marks the date when our demand for the Earth’s resources and services exceeds what the planet can regenerate in that year.  In 2020, despite the reduced travel and economic activity caused by the pandemic, Earth Overshoot Day was still August the 22nd.  That’s just 234 days to consume a years’ worth of resources.  And the effect of that demand and consumption on the Earth is potentially catastrophic in terms of temperatures, extreme weather, loss of biodiversity and rising sea levels. Put simply we need to consume less and conserve more if we are to leave this planet in a fit state for the future.

Melting ice in the Arctic: In the last twenty years alone, Iceland’s glaciers have shrunk by over 800 km2

Having identified a pressing need to take action, why focus on IT? There are three very good reasons why IT needs to get some serious attention:

  1. Footprint: Surprisingly our research indicates IT and work-based travel are jointly responsible for more than 5% of all the GHG emissions worldwide (If we were to use mature forests to offset these emissions they would have to be the size of Greenland and Canada combined [1])
  2. Enablement: If we want to reduce GHG emissions from travel and premises, that requires flexible and mobile working – which in turn require IT that allows communication and collaboration but doesn’t compromise security or user experience
  3. Addressability: Using the action points we cover later in this post emissions can be reduced by between 40% to 70% (and costs can potentially be cut too) so Good IT really can be Green IT

So we believe there is a compelling reason for change and IT offers an opportunity for significant improvement – this is our journey, but how do we go about planning and completing it? 

Below are the five steps Px3 recommend to ensure success.

Step 1: Alignment, Initiation & Target Setting – It’s very important that any initiative to become “greener” is put in the broader environmental and organisational context, so ensure it is aligned with the appropriate standard(s), target dates, UN ( and UK ( strategic goals and references the organisational mission statements, including any Corporate and Social Responsibility, compliance or other relevant commitments the organisation has made. 

At this stage it’s also important to get stakeholder buy in to the need for change and the targets.  Get resources assigned and an overall, high-level strategic plan communicated.  Ideally have a board-level “champion” assigned to lend weight to the initiative.  External advocacy can help at this stage in terms of raising awareness and profile through workshops and webinars.

Step 2: Analyse: In order to plan the journey in any detail we need to know where we are today and therefore which areas to target as a priority for change. There are a number of ways of achieving this, but our preferred route is through analytics software which combines detailed inventory, power consumption and location-based information. 

This is typically supported by some level of survey or interview data to provide additional detail (for example on changes in travel due to the pandemic response) and context.  The main requirement is that any information gathering and analysis uses a fully disclosed and defensible “scientific method”. 

Step 3: Map & Benchmark:  Based on the information gathered Px3 typically creates a “carbon map” of the organisation.  This shows where emissions are being generated, for example which devices are being used and for how long.  We can view this from various perspectives including by department, by role or by location.

Where analytics are used we can also gather information about device configurations (such as power-saving settings) and usage (such as user experience) to identify any issues or productivity impacts which may affect users.  This is particularly relevant for today’s more dispersed workforces.

Using this information we can create a set of benchmark data for the organisation, including specific indices and visualisations such the PX3 “EVE” rating of Employee Vehicle Equivalent which help to communicate the findings.

Step 4: Modelling:  Having identified the current state we can then use externally verified benchmark data to model various options to see what the potential environmental benefits would be.

There are four areas that we typically look at in such an assessment:

  1. Using reduced energy personal computing devices where possible
  2. Using collaboration / remote working software to reduce work travel
  3. Moving from on-premises / private cloud to hyper-cloud services
  4. Using software and cloud services to extended device lifespan

Across all of these we use the analysis and benchmark data to identify the gap between where the organisation is today and a potential “greener” future state.  Clearly there are wider considerations (not least cost) that need to be taken into consideration, but sustainability should be one of the guiding principles in any strategic procurement decisions.  Fortunately many of the measures that reduce emissions also reduce costs, so the business case for change can be compelling.

The output of the modelling is the reduced set of GHG emissions that will be created by a “future state” of devices, services and ways of working.  This is a critical asset for the organisation in terms of emissions reporting and for showing progress on the wider move to carbon neutrality.

Step 5: Offset:  Although the organisation will have committed to reducing emissions, and may have made some immediate savings, there will be a residual amount left which could not be addressed by the changes.  The world of work requires energy, and while this can be purchased from providers committed to using sustainable energy, the truth is that it is drawn from the “grid” and supplied from any number of actual suppliers.

To account for this some organisations also choose to purchase credits in order to offset the emissions from the power they use.  This is not without controversy, with some commentators ( likening the practice to the historical practice of “indulgences” which forgave sins in return for financial donations to the church.

Px3 do not resell offsetting (or indeed any third party products or services) but we do recommend that our clients select offsetting programmes very carefully – only those that are independently certified in line with UN protocols ( and ideally those that specialise in increasing the supply of truly renewable energy or invest in reducing the most polluting practices. 

While it could be argued that this is more the responsibility of governments, as with most things related to climate change the lines are blurred and the time is short, so funding positive action is to be welcomed.

Ultimately any medium to large-sized organisation wanting to achieve carbon neutrality will need to purchase some form of carbon offsets or credits to achieve this.  


In this post we have set out the main steps needed for organisations that want to improve the sustainability of their IT as part of their journey to carbon neutrality. 

While it’s easy to get caught up in the enthusiasm for sustainability, we understand that the decisions and changes need to be framed in a business context and trust that the structured approach we have presented reflects this.

Regardless of whether you choose Px3 as your partner for this we hope that you find the steps useful and help you to progress rapidly on your journey to carbon neutrality. We have a lot to protect, and only a litmited amount to time to make a difference.

More information about how PX3 can help is available here:

[1] Sutton-Parker, J. (2020). ‘Determining end user computing device Scope 2 GHG emissions with accurate use phase energy consumption measurement.’ Amsterdam: Elsevier Procedia Computer Science.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a self-assigned mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

Lessons Linking Leadership & Sustainability

Studies on leadership indicate that individuals are most effective when there is a balance between authority and responsibility.  Given the urgent need to improve global sustainability, are there lessons here we can apply to our work and personal lives? 

Many years ago while participating in a CEO mentoring programme I was introduced to the concept of balancing authority (taking control of my actions and decisions) and responsibility (taking ownership of the consequences of my actions and decisions).  From a leadership perspective this was a “lightbulb” moment.  I drew up the quadrant below to remind myself of this, not just for my own management development, but as a possible explanation of the actions and attitudes of others.

While the balance of the top right quadrant is the ideal state, I have frequently come across those who feel huge responsibility, but believe they have limited authority to act.  Equally it is easy to see high-profile examples of those who claim and execute significant authority, but seem to have no recognition or ownership of their responsibility or the consequences.

Equally concerning from a sustainability perspective is the lowest left quadrant; those who feel they have neither authority to change anything nor responsibility for their (in)actions.

It’s easy to understand why this happens.  When we look at sustainability as a problem which could be solved, we quickly run up the scale of action needed, going from personal to local, then regional, national, international and finally worldwide.  When you consider the scale of the issue it’s hard to see why individual actions count, particularly if you are not a CEO or world leader. 

In fact, we need to reverse this process, recognising that the individual is in fact the essential component of all of these levels, whether as a consumer, society member, employee or employer.  Again this reflects back on leadership theory – we need to empower and encourage the individual to participate and contribute fully.

We need to encourage people to move from awareness to action, but going further requires two additional steps.  Once an entry level positive activity is established we also need to encourage everyone to think “who else” (can I encourage others to do the same) and “what else” (can I find another area for improvement).

Again, this can be seen as the basics of quality improvement and employee engagement from a business management perspective, but equally it can be applied to our sustainability activities at home and at work.  I’ve tried to illustrate this with the graphic below.

As powerful advocates for change like Sir David Attenborough ( voice their concerns, it is vital that the awareness this creates is turned into positive outcomes rather than pessimism and inactivity.


Whatever our circumstances and role each individual will be presented with a series of options and choices.  For some this will be large-scale and strategic, for others a matter of individual actions.  What is needed is for sustainability to become a key factor in all those decisions, alongside more conventional ones like best value and affordability.

Ultimately change is driven by an overwhelming number of individuals making the right decisions, both at home and at work.  Recent UN reports highlight the potential for governments to create a more positive outlook for our planet in a post Covid-19 world ( – but we all as individuals need to accept, embrace and celebrate the personal authority and responsibility required for a more sustainable future.

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a self-assigned mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen (LinkedIn Profile) can be contacted at

At the Business End of Going “Green”

Sustainability at work is about more than the “green gloss” of articles and business social media posts.  Considering consistency may be one way to help organisations assess their commitment to a more sustainable business model.

This article considers three linked areas that cut across organisational and environmental boundaries, seeking to put forward a more joined-up and sustainable ap

This article considers various ways in which “consistency” helps organisations genuinely engage in promoting and improving sustainability across their entire scope of operations.   This is examined across the following areas; Strategy (Mission & ESG), Finance (Controlling Costs), Sourcing (Procurement & Supply Chain) People (Ways of Working & Communication) and Metrics (Measurement & Analysis).

Strategy: Our first area requiring consistency is matching strategy against the UN Sustainability Goals for 2030, adopted by the General Assembly in September 2015.  These 17 Sustainable Development Goals (SDGs) are based on the principle of “leaving no one behind”. 

Not all of these will apply to every organisation, but when we look at overall strategy for the organisation, is it broadly consistent with these principles of reducing environmental harm, inequality and injustice, while improving quality of life, opportunity, health and wellbeing?  Is there an overriding commitment to Environmental, Social and Corporate Governance (ESG) in place which is determining direction and policy? 

To be clear, these do not have to be the prime and certainly not the only goals of the organisation (unless it is an environmental one) but commitment should feature clearly and boldly in mission and strategy statements.

Finance: One of the main concerns for organisations in the current climate is controlling costs.  The financial strategy needs to be consistent in considering the potential for cost savings balanced by commitments to staff, stakeholders and the environment.

So does improving sustainability necessarily mean an increase in costs?  The good news here is that in many cases what is good for the environment is also good for the balance sheet.

In many cases what is good for the environment is also good for the balance sheet.

As we reduce energy consumption (from premises, devices and datacentres) our costs come down.  As we move systems to the cloud, the length of time we can use a device before it needs replacement also increases.

Equally importantly if we get our ways of working right (see below) then our response to major disruptions and changes need not involve significant extra spending.  Solutions that are designed to be flexible from the outset can respond to major changes smoothly and efficiently, scaling up rather than needing to be changed or increased.

There is a lot of debate around the future of the centralised HQ, driven by a combination of significant overheads and a reluctance to return to mass commute and highly-concentrated workplaces.  While the overall economy clearly benefits from such a “return to normal” it is highly unlikely that most organisations will enforce it – leading to the potential of significant changes to spending (and working) patterns.

Sourcing: Most organisations have at least a sustainability statement in their core strategy, but increasingly procurement professionals (like many of us as individual consumers) are also starting to look at supply chain and how consistent the commitments of our suppliers is with our own key values. 

This can be as simple as making energy-efficiency a metric in a tender / supplier assessment criteria, or requiring that all suppliers have a formally adopted sustainability policy themselves.

The difficulty is measuring what these mean in reality.  A well-thought through strategy and policy document may be enough to qualify for a preferred supplier listing, but does it really mean anything?  Under UK legislation, Scope 3 (Value Chain) Emissions reporting has become mandatory for all but the smallest SMEs.

As verifiable tracking and auditing technologies built around big data, analytics, blockchain and smart sensors become available, new insights will be generated which will help to direct purchasing activities and drive true carbon-accountability from suppliers and supply chains.   

Until then we have to evaluate suppliers using a more basic “benchmark, improve, report” strategy (see Metrics below) to judge their performance.

People: If failing to have a clearly defined strategy that includes sustainability is the most common issue we encounter, failing to support it with consistent operational practices and policies (and communicate those effectively to staff and stakeholders) comes a close second.

Encouraging sustainable ways of working for all staff is unquestionably important.  From minimising energy use and waste to encouraging and enabling recycling, the organisation can promote sustainability as part of its core communications with staff.  Minimising work-based travel has long been a contentious area, with inconsistent flexible working policies for different parts of the organisation and “essential” car users mandated to meet minimum annual mileage targets to retain tax-free travel allowances.

Of course the recent changes to working practices regarding travel to work in the Covid-19 crisis have cast this whole area in a new light, but the fundamental question remains – is working flexibly / away from the organisation’s buildings consistent across the workforce and is it an interim solution, tolerated or actively supported?

This “ways of working question” is vitally important from a sustainability perspective.  According to our research 1 work-based travel (including commute) is responsible for around 2.7% of world-wide greenhouse gas emissions and has significant impacts on air pollution, quality of life and communities.

Work-based travel (including commute) is responsible for around 2.7% of world-wide greenhouse gas emissions

This is not to suggest that all work should be carried out remotely, just that a better balance is needed to create a more sustainable working environment. 

So providing the right equipment, the right “workspaces” and supporting a secure, supported and flexible working environment are all highly important.  Consistency has a further role to play here as we look at user experience from various locations.  True, security (such as access to some data and systems) may need to be adjusted based on device and location, but information technology should be designed to preserve team collaboration and the overall way of working.  In summary people should not feel disadvantaged by working from their location of choice.

It’s also worth noting that the right choice of IT equipment can have a significant impact on sustainability.  Our research also confirms that low-energy devices and cloud solutions offer significant reductions (over 40%) in energy use when compared with traditional PCs, laptops and on-premises data centres.

Metrics: Given the above requirements to consider strategy, sourcing and people, how can we ensure that organisations are taking an approach that is both consistent and effective?

There are four key areas where analytics and metrics can help.

  • Initial Benchmarking – Identifying where we are today, what is the resulting carbon footprint and how does this compare with targets
  • Identifying Priorities – Highlighting areas where we can make the most difference, how quickly and what success looks like for us
  • Progress Reporting – Quantifying the progress we have made, which areas are doing best / worst and encouraging user engagement
  • Analogous Visualisation – Translating the raw figures into something easily understood by staff and stakeholders, like acres of trees, car miles per person and similar ratios

Metrics are the key to driving changes in behaviour.  Many organisations struggle to get started in this area as they lack experience in generating this data without intrusive monitoring or expensive and disruptive systems changes. 

There are a number of organisations, including Px3, who can assist in getting this established with low-cost analysis services and annual audits.


Organisations need to take a consistent, balanced, pragmatic and above all informed approach to sustainability. Compliance with legislation and international goals is clearly a priority, but what is also true, in our experience, is that a focus on sustainability can also have positive impacts on both finance and user engagement / experience.

a focus on sustainability can also have positive impacts on both finance and user engagement / experience

As we translate these commitments into wider areas of the business, across the full value chain, we will start to see the benefits and impacts accelerate.

Much like the investment in flexible working, a focus on sustainability today will have immediate benefits, but will also put the organisation on the right track as we all respond to an increasingly uncertain future.

1 Research source: MBA thesis & PhD Research by Justin Sutton-Parker at the University of Warwick

About the Author: Ewen Anderson BSc, MMS (Dip), CIO @ Px3

Ewen is CIO of Px3, a company on a self-assigned mission to help organisations balance people, planet and productivity by promoting sustainable IT strategies.  Px3 has set itself the goal of removing the CO2 emissions equivalent of 100,000 cars from our atmosphere by 2050. With a background in psychology, management services, consultancy and enterprise IT, Ewen is a passionate believer that the right technology used in the right way can significantly reduce environmental impacts, engage users and improve productivity.

Ewen can be contacted at